Thursday, 12 September 2013

Post 11 - Pop Rock music video analysis

Music Video 1: Check Yes Juliet - We The Kings

The editing is fast-paced during the performance shots but still cuts to the beats. This makes the music video easier and more orientating for the audience to watch.

Music Video 2: The Best Damn Thing - Avril Lavigne

Music Video 3: Now - Paramore

The establishing shot at the beginning sets the mood of the music video. The mood that has been set here is a mysterious and eerie atmosphere due to the lone tree in the middle of the two people facing off to each other from opposite sides of the screen.

A slow motion effect has been used when the grenade was thrown to show the cliché of time going slowly when something bad is about to happen. The slow motion effect is used throughout the music video to shoe the effect of the battle, as we can see the actions more clearly.

The low-key lighting makes the setting look grim and hopeless for the protagonists. The extras who are fighting the war are all shadows which makes the seem less significant than the lead singer. The low-key lighting is conventional for pop rock music videos, which have a slightly more rock-like element to it.

The continuity editing of the extra throwing the grenade and then it exploding is in time to the beat of the music. The long shot shows Hayley walking through the war while it is going on around her. This is effective because we are able to see the whole situation of the war.

The introduction of the paint smoke is showing a new concept of the video, of bringing colour, and therefore hope to the war that is going on. The band now seem different and more eccentric from everyone else.

A variety of camera lengths and movements are used throughout the music video during the battle. Close-ups are generally used when Hayley is lip-synching and long or mid shots are used to show parts of the war. The camera is handheld which gives the video a more dynamic look, which is typical of pop rock music videos.

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