Wednesday, 28 August 2013

Post 7 - Low Budget Ideas: Imogen Heap - A-Ha!

This is the analysis video of the A2 music video for the song A-Ha! by Imogen Heap.

Wednesday, 21 August 2013

Post 3 - Analysis of a pop video: Whitney Houston - I Wanna Dance With Somebody


  • The editing of this music video is very fast-paced and is cut to the beat of the song.

  • The continuity editing of switching between the dancers shows the viewers that the dancers are trying to impress Whitney in the same way which can be a representation of what some of her fans may do to get her attention.

  • The black and white effect on some of the shots sets apart the shots of what Whitney wants to happen and what is actually happening.

Wednesday, 7 August 2013

Post 2 - Analysis of a pop music video: McFly - Five Colours In Her Hair

This is the music video for the song 'Five Colours in her Hair' by McFly.


This clip shows how the shots in the music video were cut to the beat of the song, which makes the music video easier for audiences to watch. This is typical for a pop music video because the energy of the video is very quick and happy which is matched by the editing, and the shots are cut to the beat.

This clip shows how the cuts and the overall editing slows down as the music does, which shows the audience that for this part of the song, there is a change in the mood of the song. Once the song changes mood again, the editing speeds up to match the pace of the song.