The image that we wish to create for our artists is a pop princess and rock chick contrast. One of our singers would wear pink and black colours with dresses, skirts and leather jackets whereas the other singer will wear red and black colours with black boots, leather jackets and skinny jeans. We have been inspired by the artists Hayley Williams and Avril Lavigne. Hayley Williams is inspiring our "rock chick" look whereas Avril Lavigne is inspiring our "pop princess" look.
Our target audience is mostly teenage girls who enjoy wearing clothes in the style which is between a "rock chick" style and a "pop princess" style and listen to pop rock music. The two main performers are wearing a pop princess look and a rock chick look which gives the target audience both styles to look up to.
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