Thursday, 26 September 2013
Post 2 - Roles
These are our roles for our music video.
Lewis will be a performer and will be in charge of lighting and camerawork.
This is because Lewis is very creative and will be able to make the setting effective even if it was simple. He also plays the bass which would be an advantage in our performance shots.
Ben will be a performer and will be in charge of sound and editing.
Ben is in charge of editing because he is the most experienced in editing, so even though we will all do editing, he will have a main role in the editing. He has had previous experience on the drums which is why he is a performer.
Shannen will be a performer, editor and director.
Shannen is the director because she is able to take a lead role, especially when making decisions. She is one of the singers because the song is performed by two females.
I will be a performer and will be in charge of sound and mise-en-scene.
I am in charge of sound and mise-en-scene because I can be creative when thinking about the costumes and setting to make the music video's mise-en-scene relevant to the song and the concept. I am one of the performers because the song is performed by two girls so I am performing as one of the girls.
Post 1 - Initial Ideas
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These are the initial ideas for our music video. The song that we are planning on doing is 'Did Ya Think?' by The Veronicas. We have chosen this song because we like the story that it behind the song and it is fast and energetic for us to create a typical pop rock music video. The type of costume that we have chosen is punk clothing with dark colours for the main costume but bright colours for the accessories. Our location is going to be a dark, urban location in a large city such as London.
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Thursday, 19 September 2013
Post 16 - Audience Research 1
This is our vox pop video of asking different people within our target audience what they thought they would expect to see in a pop rock music video.
Our target audience have told us that in pop rock videos, they expect to see a lot of performance shots and a narrative which is clear and matches the concept. In pop rock videos, they expect to see the performers wearing dark clothing and heavy make-up with either long black hair or long hair with a variety of colours.
This is an example of our questionnaire.
Questionnaire
1) What gender are you? Please circle: Female Male
2)What age group are you in? Please circle:
10-15 16-24 25-34 35-45 46-59 60+
3) What genre of music do you enjoy the most? Please state:
4) Who is your favourite artist or band and why?
5) What is your opinion of pop rock music?
6) How do you consume music?
- Buy online
- Buy in store
- Use YouTube or Spotify
- TV
- Radio
- Other? Please state
8) Do you go to concerts? If yes, how often?
9)Where do you find out about new music?
10) Are there any music magazines/websites that you use regularly? If so which ones?
11) Do you listen to more British artists/bands than you do international artists/bands?
- Yes
- No
- Equal amount
Thursday, 12 September 2013
Post 11 - Pop Rock music video analysis
Music Video 1: Check Yes Juliet - We The Kings
The editing is fast-paced during the performance shots but still cuts to the beats. This makes the music video easier and more orientating for the audience to watch.
Music Video 2: The Best Damn Thing - Avril Lavigne
Music Video 3: Now - Paramore
The establishing shot at the beginning sets the mood of the music video. The mood that has been set here is a mysterious and eerie atmosphere due to the lone tree in the middle of the two people facing off to each other from opposite sides of the screen.
A slow motion effect has been used when the grenade was thrown to show the cliché of time going slowly when something bad is about to happen. The slow motion effect is used throughout the music video to shoe the effect of the battle, as we can see the actions more clearly.
The low-key lighting makes the setting look grim and hopeless for the protagonists. The extras who are fighting the war are all shadows which makes the seem less significant than the lead singer. The low-key lighting is conventional for pop rock music videos, which have a slightly more rock-like element to it.
The continuity editing of the extra throwing the grenade and then it exploding is in time to the beat of the music. The long shot shows Hayley walking through the war while it is going on around her. This is effective because we are able to see the whole situation of the war.
The introduction of the paint smoke is showing a new concept of the video, of bringing colour, and therefore hope to the war that is going on. The band now seem different and more eccentric from everyone else.
A variety of camera lengths and movements are used throughout the music video during the battle. Close-ups are generally used when Hayley is lip-synching and long or mid shots are used to show parts of the war. The camera is handheld which gives the video a more dynamic look, which is typical of pop rock music videos.
Post 12 - Pop rock music video conventions
Playing instruments:
All three of the bands in these clips are shown to be playing instruments. The editing between each of the band members is very quick and goes with the beat of the music.
Rebellious, Casual clothing:
In these clips, the artists are wearing mostly dark but casual clothing. This makes them seem more relaxed but can also give a hint of rebellion to the music video.
Narrative:
The narratives match the lyrics of the song and the mood of the song is conveyed through the narrative. For example, a song with a sad mood would convey the emotions through having a sadder narrative.
Performance shots:
The performance shots cut between the narrative to break it up, they also promote the band as they are shown to be performing their song.
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