Post 11 - Pop Rock music video analysis

Music Video 1: Check Yes Juliet - We The Kings

The editing is fast-paced during the performance shots but still cuts to the beats. This makes the music video easier and more orientating for the audience to watch.

Music Video 2: The Best Damn Thing - Avril Lavigne

Music Video 3: Now - Paramore

The establishing shot at the beginning sets the mood of the music video. The mood that has been set here is a mysterious and eerie atmosphere due to the lone tree in the middle of the two people facing off to each other from opposite sides of the screen.


A slow motion effect has been used when the grenade was thrown to show the cliché of time going slowly when something bad is about to happen. The slow motion effect is used throughout the music video to shoe the effect of the battle, as we can see the actions more clearly.


The low-key lighting makes the setting look grim and hopeless for the protagonists. The extras who are fighting the war are all shadows which makes the seem less significant than the lead singer. The low-key lighting is conventional for pop rock music videos, which have a slightly more rock-like element to it.


The continuity editing of the extra throwing the grenade and then it exploding is in time to the beat of the music. The long shot shows Hayley walking through the war while it is going on around her. This is effective because we are able to see the whole situation of the war.


The introduction of the paint smoke is showing a new concept of the video, of bringing colour, and therefore hope to the war that is going on. The band now seem different and more eccentric from everyone else.


A variety of camera lengths and movements are used throughout the music video during the battle. Close-ups are generally used when Hayley is lip-synching and long or mid shots are used to show parts of the war. The camera is handheld which gives the video a more dynamic look, which is typical of pop rock music videos.

Post 12 - Pop rock music video conventions

Playing instruments:

All three of the bands in these clips are shown to be playing instruments. The editing between each of the band members is very quick and goes with the beat of the music.

Rebellious, Casual clothing:

In these clips, the artists are wearing mostly dark but casual clothing. This makes them seem more relaxed but can also give a hint of rebellion to the music video.

Narrative:

The narratives match the lyrics of the song and the mood of the song is conveyed through the narrative. For example, a song with a sad mood would convey the emotions through having a sadder narrative.

Performance shots:

The performance shots cut between the narrative to break it up, they also promote the band as they are shown to be performing their song.

Post 14 - Record Label Research

This is my research on the three record labels, Fueled By Ramen, Island Records and Parlophone

Post 13 - CD Cover Research

Post 15 - Album Advertisement Analysis

Advertisement analysis from Lindsay Brophy

Due to the fact that advertisement 2 is an advertisement for a tour, some of the conventions are different. Instead of having song titles and an album title, the advertisement will have tour dates.

Post 10 - Pop Rock moodboard

Post 9 - Andrew Goodwin's theory: Dancing in the Distraction Factory



An example of an Illustration music video is 'Teenage Dirtbag' by Wheatus. The lyrics are telling a story about a boy in high school. The images in the music video also show a boy in high school who is unpopular but finds the girl that he likes. The band are dressed as they would be expected to dress. The editing is always cut to the beat. We could create an Illustration music video by making the meaning of the video very literal and easy to understand, by the performance in the music video matching the lyrics.


An example of an Amplification music video is Paramore's 'Anklebiters' music video. In this part of the song, the lyrics "What do you actually expect a broken mirror to reflect" have been shown by the rose jumping through the mirror, while trying to get away from the "anklebiters" that are seen throughout the video. This is a more abstract way of expressing the lyrics in the song. We could use this in our music video to make the video look more creative and abstract by using more effects and 'thinking outside the box' to express our lyrics.

An example of a Disjuncture music video is 'Da Funk' by Daft Punk. The music video is more like a film rather than a music video, instead of lyrics and lip-synching, there is dialogue. The music video also does not cut to the beat. We do not know whether the lead singer was dressed up as the dog or whether he was an actor but this is not generally how Daft Punk were seen. We could create a disjuncture music video by using off-beat editing to disorientate the viewers and we could look very different from how the band are expected to look.


Another band who could be used as an example are 'Versailles', a J-Rock band who dress like French aristocrats. This would attract more people to listen to their music because they would be curious of their style of costume and then their sound. If we wanted to create a disjuncture music video, we could dress up slightly different from the norm to catch people's attention.