Post 14 - Record Label Research

This is my research on the three record labels, Fueled By Ramen, Island Records and Parlophone

Post 13 - CD Cover Research

Post 15 - Album Advertisement Analysis

Advertisement analysis from Lindsay Brophy

Due to the fact that advertisement 2 is an advertisement for a tour, some of the conventions are different. Instead of having song titles and an album title, the advertisement will have tour dates.

Post 10 - Pop Rock moodboard

Post 9 - Andrew Goodwin's theory: Dancing in the Distraction Factory



An example of an Illustration music video is 'Teenage Dirtbag' by Wheatus. The lyrics are telling a story about a boy in high school. The images in the music video also show a boy in high school who is unpopular but finds the girl that he likes. The band are dressed as they would be expected to dress. The editing is always cut to the beat. We could create an Illustration music video by making the meaning of the video very literal and easy to understand, by the performance in the music video matching the lyrics.


An example of an Amplification music video is Paramore's 'Anklebiters' music video. In this part of the song, the lyrics "What do you actually expect a broken mirror to reflect" have been shown by the rose jumping through the mirror, while trying to get away from the "anklebiters" that are seen throughout the video. This is a more abstract way of expressing the lyrics in the song. We could use this in our music video to make the video look more creative and abstract by using more effects and 'thinking outside the box' to express our lyrics.

An example of a Disjuncture music video is 'Da Funk' by Daft Punk. The music video is more like a film rather than a music video, instead of lyrics and lip-synching, there is dialogue. The music video also does not cut to the beat. We do not know whether the lead singer was dressed up as the dog or whether he was an actor but this is not generally how Daft Punk were seen. We could create a disjuncture music video by using off-beat editing to disorientate the viewers and we could look very different from how the band are expected to look.


Another band who could be used as an example are 'Versailles', a J-Rock band who dress like French aristocrats. This would attract more people to listen to their music because they would be curious of their style of costume and then their sound. If we wanted to create a disjuncture music video, we could dress up slightly different from the norm to catch people's attention.

Post 8 - Vernallis' Theory: 'The Kindest Cuts- Functions and Meaning in Music Video Editing'

McFly's video for 'I'll be Okay' is an example of a music video described in Carol Vernallis' theory. This is because there are many different locations which are continuously being changed. There is more than one concept which is shown by the different locations, how feeling down and lost can cause you to do certain things such as drinking more alcohol or watching television all day by yourself.


There is an absence of time in the music video apart from at the end when everything starts getting better, such as the rain stopping.

The band are the visual hooks, they link the non-continuous shots together by being in them performing. The music video I focusing on them rather than on a narrative.

Jessie J in the music video for 'Domino' is also seen as a visual hook because she is seen in all of the shots, even when there is a change in background or costume. This links all of the shots together.


Shots of the artist will encourage us to piece together a 'phantasmagorical body' of the artist. For example, in Kylie Minogue's 'Spinning Around' music video, we are shown parts of her body which allows us to piece them together in order to make an ideal body.

I would use this theory in my music video by using different locations to show more than one concept. We can also use one or all of us as a visual hook to link the non-continuous shots together which would make the video editing smoother to watch.

Post 7 - Low budget ideas: The Fix - Just Got Paid

This is my analysis of the low-budget music video for 'Just Got Paid' by The Fix. I have also included some ideas from this video that I could put into my music video.